Have you heard of ‘Life more ordinary’ initiative? This project took shape after a screening of singing in the rain movie for the dementia patients and their family in 2013 at the Dukes -Lancaster. Alzheimer disease is on the rise as estimated by Alzheimer’s Society will touch one million people with the present living conditions in UK though the ongoing research is profound.
There is a devastating effect on a person with dementia; both physical and emotional as they face isolation. So out of box entertainment such as watching movies with loved ones brings the desired change in their life and gives an opportunity to bond and go back to their old memories. The impact of the initiative on the audience is discussed by Jonathan Lott, Film Programme Manager at The Dukes in Lancaster.
After a three year study undertaken by Age UK Lancashire that investigated the need to do such a life changing activity of watching a movie in a theatre with family and friends.
The aim of this tailor made Programme of movie watching, under partnership is as follows:
Decrease isolation and increase involvement.
Proper transportation for full attendance.
Appropriate atmosphere for the dementia patients and their family.
Most importantly provide a daily routine for the dementia patrons.
The Esmée Fairbairn Foundation came forward to fund the initial screening which further expanded to 6 months Programme which boosted the reach of the patrons to also include new workshops. This initial collaboration fortified into a project of three years.
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